I started my journey in digital marketing back in 2011 as an article writer for a digital marketing agency in the Philippines. Those were the days when Artificial Intelligence wasn’t even a thing yet!
Every piece of content—whether it was an article, blog post, website copy, video script, or social media caption—was crafted through meticulous research and honed copywriting skills.
Over time, I didn’t just learn to write; I dove deep into SEO, competitor analysis, website optimization, video creation and editing, and so much more.
Working at that agency was like attending the best crash course in digital marketing—it shaped my skills and gave me the confidence to take on bigger challenges.
Eventually, I was promoted to Junior Team Leader for the SEO and Video Department—a role that taught me leadership and teamwork in a fast-paced industry. But in 2017, I decided to trade office attire for pajamas and glasses (yes, I’m living the work-from-home dream now!). Since then, I’ve been working independently, building my own path as a digital marketing specialist.
What started with just a handful of clients quickly grew into something much bigger. Seeing businesses thrive because of my work is an indescribable feeling. It’s what motivates me every single day. My clients kept coming back (and referring others!), which inspired me to take my services to the next level.
Today, I focus on creating tailored digital marketing solutions that truly align with each client’s unique goals. For me, it’s not just about strategies or metrics; it’s about building genuine partnerships and being part of their success stories.
Every project is an opportunity to make an impact—and that’s what makes this journey so exciting!
If I’m not glued to my laptop crafting digital tasks, you’ll probably find me in the kitchen whipping up some of my favorite Filipino dishes—adobo, sinigang, or maybe some crispy lumpia. Cooking is my way of unwinding, and I love sharing those flavors with friends and family.
Or, catch me dancing! I’m a Zumba enthusiast and even dabble in choreography. Jennifer Lopez, Kat DeLuna, and Shakira are my ultimate inspirations—their energy and moves always get me pumped.
When I’m not dancing or cooking, I’m likely binge-watching something on Netflix. Kung Fu action series? Yes, please. Martial arts movies? Absolutely. And I’ve got a soft spot for Korean dramas—they’ve got that perfect mix of romance, suspense, and, of course, all the feels.
As a writer, I also find inspiration in stillness and simplicity. I crave peace, the scent of fresh air, and the quiet hum of nature. The calming rhythm of a river, the vastness of the beach, or the gentle rustle of leaves in a forest—these are my favorite places to recharge and reset.
Nature is absolutely my go-to escape. It clears the noise, sparks my creativity, and helps me come back to my work with a clearer mind and a full heart. It’s in those peaceful moments that I remember why I do what I do, and I’m ready to bring fresh energy and focus back to the digital work.
Life’s all about balance, right?
